The Process

Lifschitz (a.k.a. Liffy) isn’t just any egghead—she’s a Fabergé egghead: bold, unique, and undeniably classy.​

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Her name is a playful twist on fashion history—while Ralph Lauren dropped “Lifschitz,” Liffy picked it up and made it her own, swapping “Lauren” for something far more fabulous.

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She’s obsessed with designer brands, vintage finds, and turning heads on the streets of New York City—often while riding her unicycle.

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Liffy’s best friend is Ciroc, a traditional egghead with a big heart and a simple vibe. You’ll meet him on the next page.