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Creative Director & Lead 3D Artist

M.F.A In Animation, SCAD

By steering both Creative Direction and hands‑on 3D asset development, I ensure visual narratives are coherent and brand-aligned from concept through execution and delivering seamless campaign storytelling — empowering campaigns to accelerates time-to-market, maximizes asset ROI, and differentiates brands through distinctive, re‑usable 3D foundations.

Who I Am

I’m a pragmatic creative thinker with strategic vision, full-pipeline mastery, and creative leadership to digital storytelling.
  • Creative Direction: I lead concept ideation and scene orchestration - assembling 3D assets, crafting environments, and curating tone, color palettes, material textures, and narrative arcs to align with brand requirements. My direction ensures that every visual layer that is from asset assembly and set composition to lighting and mood is intentionally designed to reinforce core messaging and elevate campaign storytelling.
  • Brand-Driven Strategy: I translate stakeholder briefs and brand requirements into 3D narratives, defining mood, tone, and audience impact - then craft characters and virtual gowns that not only align with campaign goals but also reinforce the brand's evolving story arc.
  • End-to-End Execution: I own the process—from concept sketches to modeling (via Maya/Blender/ZBrush), texturing (Substance Painter), draping (Marvelous Designer), and compositing—ensuring technical consistency and visual polish.
  • Team Leadership & Workflow: I mentor junior artists, coordinate multidisciplinary teams, and build efficient pipelines that translate stakeholder feedback into creative results.

Wearables

01

Hot Air Balloon Dress

Inspiration

Soar above the ordinary in a whimsical gown shaped like a drifting hot air balloon—buoyant, airy, and tethered to dreams. The skirt floats in soft gradients, capturing the magic of flight and freedom.

02

Ferris Wheel Dress

Inspiration

A kinetic masterpiece inspired by carnival wonder, this dress spins with joy—its circular tiers mimicking the motion and lights of a Ferris wheel. Each spoke becomes a frame for nostalgic storytelling.

03

Film Rolls Dress

Inspiration

Wrapped in reels of cinematic memory, this gown celebrates storytelling itself. Strips of translucent film cascade like fabric, projecting shadows and vintage frames with every movement.

04

Architecture and Monuments Dress

Inspiration

A wearable skyline sculpted in fabric and form, this dress is a tribute to human legacy—arched like cathedrals, layered like temples, and engraved with cultural splendor. Each fold echoes history.

Characters

char 1Sleep sleep sleep sleep sleep sleep sleep sleep sleep sleep_1.0001.png

Virtual Influencers

Semi-Stylized

Sequence 01_1-30 (dragged).tiff

Virtual Influencers

Eggheads

lego man gif-1 (dragged).tiff

3D Character

Models

Pasted File at July 13, 2021 1_22 PM_edited.png

Copyright © 2025 Ritz Nihalani 

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